Shopping cart window data from a 2017 LinkConnector study strongly suggests merchants may be over discounting coupon affiliate relationships.
Marketing to Millennials
Kerri Pollard, Chief Revenue Officer of Honey, a valued LinkConnector affiliate partner, delivered an outstanding keynote during AM Days last month. The session was focused on the data Honey collects on an aggregate basis on millennials and their shopping patterns. This resulted in actionable takeaways for merchants to attract and acquire millennial shoppers.
Finding High Value at the Co-Managed Level
Selecting an account level that best suits the needs of your affiliate program can be tricky. Maybe your program is quickly growing and you need a little additional guidance running your campaigns; or maybe your affiliate marketing guru has permanently left the building and you need an expert affiliate manager to take over ASAP.
2017 Affiliate State of the Union
The Affiliate Management Days Keynote panel, the 2017 Affiliate State of the Union, debated a diverse set of issues ranging from attribution and commission splitting to the globalization of the industry. Read More...
5 Steps to Improving Your Affiliate Program
Tara McCommons took the stage on day one of Affiliate Management Days, to ignite conversation around key strategies that have fueled affiliate program growth for online retailers of all shapes and sizes. Tara illustrated her five-step approach using key stats and live examples—ultimately guiding her audience of affiliate managers and digital strategists down the path to a better affiliate program. Here’s a quick recap. Read More...
Commission Mother Lode 2017
Mother’s Day offers one of the largest holiday shopping opportunities of the year—and this year is positioned to break records. Read More...
10 Years in the Making
Building strong, lasting relationships has always been a priority for LinkConnector. Why? Because success in performance marketing hinges on the relationships we create for our merchants and affiliates. The loyalty and dedication our 10-year merchants have committed to their LC programs has been a huge driver in the success of their campaigns over the years. We are proud to welcome the following brands into LinkConnector’s 10 Year Anniversary Club Read More...
GlobalGolf Increases Revenue with Naked Coupon Technology
The number of merchants benefitting from LinkConnector’s Naked Coupon technology continues to climb in 2017. Why? There is a constant demand for retailers to support the needs of an increasingly innovative affiliate population with the ability to transparently propel merchant brands into multiple channels (including offline). By implementing Naked Coupon capabilities, merchants open the door to a much broader range of promotional methods. Read More...
Are you a Major League Player?
As affiliate marketers, we are hustlers. Pivoting our strategies around industry shifts and wearing multiple hats while keeping our eye on the ball(s) has become common practice, and how we thrive. Just as in baseball, there are players in our industry that outperform others—those that are called up to the major leagues and (sometimes unknowingly) manifest themselves as mentors for others to learn from. Read More...
Recover Customers, Maximize Profitability with New Solution from LC and UpSellit
LC merchants can now leverage UpSellit’s suite of customer recovery products, such as email remarketing and onsite conversion optimization with little extra effort. Read More...
Lucky 13
Watch LC in our 13th year push harder for our customers and for the Performance Marketing model. I am excited for our employees and our customers. I am excited for our industry. Read More...
Your Guide to a Successful Campaign Launch
So, you want to promote your products in LinkConnector, and you want to have it happen—like yesterday. Well, not much beats preparation in life and launching a campaign is no exception. There are a multitude of things that you need to do, but let’s concentrate on the highest priority items first. Read More...