mThink Blue Ribbon Panel Member, Jackie Bates, along with LC's Directors of Merchant and Affiliate Relations, talk with mThink on the process from launch to optimization of performance marketing campaigns. What are some keys to success? Read More...
It’s Trendy Halloween Season
Trendy Halloween is kicking off its peak revenue season with online consumers top of mind for Halloween. This Southern California based merchant is a popular pick among LinkConnector affiliates heading into the end-of-year holiday season. LinkConnector’s Merchant Support team recently spent time with Dora Alfaro, Director of Ecommerce & Marketing at Trendy Halloween, to gain insight into the success of its growing affiliate program. Read More...
Lucky Day to Launch the New LinkConnector Website
We are delighted to announce the launch of the new LinkConnector website today, Friday the 13th.
Inside IRONMAN: A LinkConnector Exclusive Merchant`
LinkConnector’s Manager of Merchant Operations, David Todd recently conducted an interview with IRONMAN’s Director of eCommerce, Joe Nardolilli to learn more about the IRONMAN brand and to get a sneak peek at what IRONMAN has in-store for the summer season.
Live from San Francisco: One Size Doesn’t Fit All
Affiliate Management Days (AM Days) kicked off this morning at 7:30 a.m. prompt, welcoming an eager crowd of affiliate marketers to the Golden Gate City. This two-day conference is jam-packed with insightful gems of knowledge for affiliate managers and merchants to use in optimizing their affiliate programs.
Live from Planet Hollywood Vegas: PMA CEO & Founder Event
The PMA CEO & Founder Event is happening right now at the Pampas Brazilian Grille, located in the Planet Hollywood Miracle Mile Shops next door to the Paris Hotel. Most PMA Council Chairs are present, as well as some of the most influential names in our industry.
Building Relationships in a High Turnover Industry
“We all work in an industry that requires strong relationships to thrive. One challenge we face every day is building and developing lasting relationships in a fast-paced, high turnover industry.” – Choots Humphries
Is Your Campaign on Cruise Control?
It’s easy to let happen–you do the initial work of uploading creatives, testing tracking and writing a description–and vavoom, you’re active! The problem is, though, that very few campaigns (if any) thrive on auto-pilot. You’ve already done the hard work of establishing your presence in the network. You might as well reap the rewards of your effort with further investment. For Self-Managed Accounts, here are a few ways you can give your campaign a quick check-up, and places can you tweak to increase your returns.
Tara McCommons is Promoted to Vice President of Sales and Marketing
Today LinkConnector publicly announced a well-deserved promotion for one of its key team members, Tara McCommons. With over 18 years of relevant sales management experience, Tara sets the stage for LC’s rapid growth. As VP of Sales and Marketing, Tara and her team will play a pivotal role in identifying new merchant and affiliate opportunities to continually expand the LinkConnector Network, while also taking a hands-on approach to optimize existing merchant and affiliate relationships.
Thank You for Your Loyal Support
Thanks to you, LinkConnector is the #6 Network, and climbing!
Thanks to your loyalty and tireless support, LinkConnector has earned a position as the 6th most popular network this year, according to the 2012 AffStat Survey (www.affstat.com). We are not content in the #6 position, and believe that with our dedicated merchants and affiliates behind us, we will continue climbing to the top. We know our customers sing our praises and have helped propel us to where we are today. Thank you for your support and we will continue to work hard to earn your loyalty.
Q & A with LinkConnector on Cookie and Event Attribution
How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sale process? Or, a mixture of the two? What if there are several affiliates involved?
LinkConnector Has Expanded into New Headquarters
We are excited to announce that LinkConnector has moved to a new office location to keep up with our growth. We accomplished our move over this past weekend (July 14 and 15) to minimize disruption to our customers (note: all web servers and database servers were not part of the move and tracked all transactions normally).